Audiovisual communication improves communication by heightening the awareness of your audience’s sight and hearing. According to the U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA), their retention of the event material 3 days after an event is 6 times greater when the information is presented using creative AV. MatrixAVE is a Dubai-based leading brand that is focused on rendering a spectacular event experience specializing in Audio Visual, Lights, Staging, Rigging, Trussing, Laser and entertainment.
As the official AV partner for Meetings Arabia and Luxury Travel Congress 2020 and Destination Wedding Planners Congress 2019, we got in touch with the CEO of MatrixAVE, Rajesh Pereira who revealed the tales of this brand, the diligent execution of the events that they do, as well as their association with MALT Congress 2020 & DWP Congress 2019.
Tell us more about your expertise and background in curating a 360-degree event experience.
We come with a background of 20 successful years of executing events, ranging from gala dinners, award ceremonies, conferences, social events, weddings, and much more. We have world-renowned brands of AV equipment in our inventory with 45+ employees, to cater to different projects. When it comes to weddings, we work in partnership with top wedding planners who break down the scope of work across different teams/suppliers that come together to deliver an unforgettable wedding experience. Our expertise is the technology involved in a wedding event from basic AV to intelligent technologies like 3D mapping, projection mapping, hologram or AR. Besides AV, we are also into fabrication and décor.
What are the requests you are receiving from clients for 2020 and what’s your current favorite wedding or special event style?
For weddings, wedding planners are at the forefront. The bride & groom discuss the entire look and feel that they require for each day of a wedding event that spans across 3 days or more of celebrations. In terms of being technology providers, we must make sure it compliments the requirement of the wedding planner. Of course, our lighting designs will add its magic touch but it’s always a blend between the wedding planner and us. Each wedding planner has its USP, so based on that, each one has a unique style of doing a wedding.
Tell us about the most exclusive project you’ve worked on until now.
A projection mapping task. Because of projection mapping, the mood of each segment of the evening becomes dynamic; be it the arrival experience, the celebration experience or the dining experience. In projection mapping, the possibilities are unlimited.
What according to you are the 4 things that an Audio-Visual designer should abide by to deliver an amazing event?
- Keep an open ear to listening to what the client wants and deliver the same for each day of the celebrations. If it is a multiple-day celebration, the look and feel should be different to have unique experiences each day.
- Understand the time frame to execute those requirements in terms of setup time at the venue. Based on the calculations, be realistic in planning the AV kit.
- Ensure that the lighting design is done in such a way that it is a sight for sore eyes for any of your guests. The right amount of lighting is very crucial for the video and photography as they are once in a lifetime moments and should be captured beautifully.
- Health and Safety: This is a very important aspect. At any wedding, you have a variety of age groups attending the event who will be moving around the venue. Therefore, make sure to cover the cables using appropriate signage where cable ramps are installed. Barricade dangerous areas related to power/ electrical areas in advance. Also, make sure that all rigging equipment is safely installed keeping in mind weight loads on the area where it is installed. Do risk assessments as well as make sure that all the devices are pre-tested and annually certified.
How are the new Audio-Visual technologies changing the modern-day wedding experience?
Advanced technologies are available these days for a modern wedding day experience such as holograms, 3D mapping and projection mapping which can elevate the experience of the attendees and make the wedding truly exotic. Therefore, when the client asks for something like this depending on their budget, we are ready to execute the same.
How does it feel to be associated as the AV partner for Meetings Arabia and Luxury Travel Congress 2020? You have been a part of our DWP Congress 2019 as a partner – How was your experience?
DWP Congress 2019 was a wonderful experience for us because we got to showcase and work with wedding planners that we haven’t worked with before. It helped us to acquire some very exciting projects. So, that was a good platform to showcase our work not only to the wedding planners who did those events but also to other wedding planners who attended that event.
In regards to the association as the AV partner for Meetings Arabia and Luxury Travel Congress 2020, it was a pleasure to meet new customers as we got to connect with them in person. Our core 80% business comes from MICE. Hence, this is a very important vertical to our business as we are working with a lot of destination management companies and inbound travel companies. MALT Congress is a good platform for us to exhibit our work and meet people who are looking to do their meetings and conferences in the UAE. It is a good business opportunity with Expo 2020 happening this year. Being the main AV partner for this 2-day event at Rixos Premium JBR, we had supplied the entire technical equipment which includes LED wall, lighting & audio system.
Contact them on:
Website: matrixave.com
Facebook: @MatrixAVEDXB
Instagram: @matrixave
Twitter: @MatrixAVE
All Images Supplied By MatrixAVE
