BRACE YOURSELF! Here comes the Pantone Color of the year 2022!
Every year The Global Color Authority – Pantone releases the ‘Color of the Year’ which then becomes a standard benchmark for various industries to incorporate the color in their designs and products including the wedding industry. Wedding Planners and designers try to embrace this color through their designs, florals, cakes and various other aspects.
Very Peri is the color of the year 2022! For the very first time in 22-years of history, Pantone created a new shade for the Color of the Year instead of selecting existing ones.
PANTONE® 17-3938 Very Peri is a dynamic periwinkle blue with a vibrant, violet-red undertone designed to evoke the glowing touchscreens of the digital world and the creative possibilities of the future.
The Inspiration
According to the institute, creating a new color for 2022 was itself symbolic of the changes taking place in the world right now, following an intense period of isolation and uncertainty. Like last year’s selection of two colors, Ultimate Grey and the sunny yellow, the choice of Very Peri was largely influenced by the desire to overcome the COVID-19 pandemic, environmental concerns and a larger reckoning with injustice and flaws within our current social structures.
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Consider our current cultural climate, and this newfangled approach makes sense. “As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. To capture these influences, the institute blended blue (a color associated with faithfulness and constancy) with a hint of red (which often conveys energy and excitement) for an unexpectedly warm blue hue that communicates innovation and a fresh start.
Ultimately, this new shade—and even the act of creating it—is meant to represent what many are hoping for in 2022: a fresh start for a world that knows that old systems and habits can no longer stand up to the challenges of today, let alone the days to come!
We can’t wait to see how this color sneaks into the wedding world and mesmerizes us all to elevate our spirits!
