Luxury e-tailer Moda Operandi broke the rules of wedding shopping by introducing online pre-order for off-the-runway pieces. Now, making its debut alongside some of the most coveted designers, is legendary couturier Alex Perry. The pre-order will eliminate the bridal pressures, offering seamless service, consultations and fittings with the Alex Perry Bride team, bringing Perry’s sensual silhouettes in gorgeous evening and wedding wear to women all over the world.
For almost 20 years, Alex Perry has created beautifully constructed ball gowns with a fresh and modern edge. The 20-piece collection available on Moda Operandi features glamorous gowns with breathtaking voluminous proportions with signature Alex Perry detailing of graph lace embroidery, intricate hand crafted flowers and glimmering crystals across strapless, backless and drop waist styles.

“I have been making custom wedding dresses for over two decades now and have applied all experiences into the execution of this new bridal collection. Alex Perry Bride offers a new perspective of purchasing a wedding gown”, comments Alex Perry. “The timeless style of brides will never change, but I have designed this collection with my vision of the prefect modern bride; it’s a new streamlined way of thinking when purchasing your wedding gown”, states Alex Perry.
See complete collection here:
















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