The incredible 5th annual Dubai Wedding Summit took place on the 24th October 2018 at Holiday Inn Dubai Festival City. The day long affair involved learning about the wedding industry and how to benefit from working within the vast field. After a short introduction by Nikki Rutherford from Weddingsonline.ae, the floor opened up to the formative sessions curated for the day.
Techniques To Increase Sales
The first session was conducted by Nicholas Bukovec who is an internationally renowned speaker on wedding industry related matters. Bukovec has presented the highly prestigious annual WeddingsOnline awards for the last four years and spoken at numerous Wedding Conferences from Dublin to Mumbai. He spoke about the importance of a good conversation and how it can benefit your sales greatly.
“The best way to communicate with couples is to let them choose!”- Nicholas Bukovec
How To Stop Selling And Double Your Business
David Crane is one of the freshest and highly requested trainers and motivational speakers in the market. In the last few years he has worked in Spain, South Africa, Germany, Austria, France, Greece, Egypt, the Caribbean, Italy and Monaco. Crane dictated information regarding the abundance mindset, how success does not come easy and the the coolest technology trends taking the world by storm, currently. He reiterated that; in order to create a flourishing business relationship one must stop selling and instead consult and partner with their clients.
“Your approach to every client should be something like this; OK. We can do this. What do you want? How can we cater to your needs?”- David Crane
Additionally, one motivational session directed by Crane in Greece led to one Global company recording a 49% growth in sales within their next 12 months period and they attributed much of it to his work.
Tips For Using Instagram For Business To Increase Engagement And Followers
Dawn Kubicek has worked in the digital marketing industry for 16 years across GCC and global platforms. She has hands on digital experience across all major digital marketing channels; Social Media, SEO, SEM and email marketing. With a holistic view of the digital atmosphere, she is able to deliver comprehensive advice to markers at all levels to help achieve company or individual objectives. Kubicek voiced her opinions about using Instagram for business, setting up social media profiles, algorithm updates, content manipulation, trending hashtags and the emoji stratergy.
Furthermore, she spoke about the relevance of managing the time you spend on social media platforms in a correct manner, the concept behind the age-old formula: like, share, follow, the importance of answering direct messages and replying to comments as soon as possible as well as the ideology behind Instagram stories. Analytics and reporting are at the heart of all of Dawn’s strategic planning to ensure that engagement and sales are achieved with communications to the right people, the right place and at the right time. She truly believes that even with quick win tips and making small changes can really help you achieve your goals and objectives.
“I want to share my knowledge and digital expertise with as many entrepreneurs and businesses as possible so we can all grow together. Simple changes can make a big difference”- Dawn Kubicek
After a busy morning full of speaker sessions, an industry panel discussion/QnA session took place wherein the attendees got the opportunity to put across their queries to some of the best in the business!
A speed networking session encouraged the guests to socialize and discover more about the various vendors required within the wedding industry.
The evening concluded with venue tours and cocktails on the terrace overlooking the majestic view of the Dubai skyline.
All images courtesy: Lumiere Photography
Feature image credit: @maitham_alaboodi