The Spirit of Dubai Parfums by Nabeel, an ultra-luxury fragrance brand from the UAE has unveiled Shumukh, the world’s most expensive and luxurious unisex perfume, valued at AED 4.752 million /US $ 1.295 million. Paying tribute to “The Spirit of Dubai”, Shumukh, which in Arabic translates to ‘deserving the highest’, unites the art of jewelry and perfumery to create a one-of-a-kind masterpiece that tells the tale of the great Emirate through seven core design elements. Set with 3,571 sparkling diamonds (totaling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, it is the epitome of luxury and can be exclusively seen at The Dubai Mall, Fashion Avenue as part of the mall’s ART+ series.
Shumukh – an unrivaled tribute to Dubai in the world of fragrance, beautifully showcases the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal), all of which have been intricately modeled in gold and silver, and ornamented with the highest quality VVS diamonds and precious stones.
Standing 1.97 meters tall and taking over three years and 494 perfume trials to formulate, Shumukh is comprised of the finest natural ingredients sourced from the furthest corners of the globe, culminating in a scent that is as unforgettable as it is mesmerizing with notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang, and frankincense. Shumukh is the only perfume to hold two Guinness World Record titles, including ‘Most diamonds set on a perfume bottle’, and ‘Tallest remote-controlled (RC) fragrance spray product’. It is also customizable and offers the opportunity to have bespoke and personalized modification incorporated.
Mr. Asghar Adam Ali, Founder & Chairman of Nabeel Perfumes Group of Companies, Master Perfumer and Designer of Shumukh said, ‘with a history of passion for perfumery that has spanned 47 years and a keen eye for jewelry design, my dream was to bring to life a “history in the making” concept with innovation at its core. My vision was not only to capture Dubai’s persona in one monumental piece of art but to also create a fragrance that embodied the pinnacle of luxury in the world of perfumery. Today, I am very proud of Shumukh, an evocatively stunning and bespoke creation that combines the disciplines of art, jewelry design and perfumery and, is concurrently also the holder of the highest number of Guinness World Records in the world of perfume industries”.
Shumukh will be on public display in The Dubai Mall’s Fashion Avenue from 14th – 30th March 2019.
For additional information please visit: www.thespiritofdubai.com or call 8009988 (toll-free).
