COVID-19 has brought with it a hoard of questions, inhibitions and speculations about the future of the weddings business. One of the major concerns is about re-imagining the success of the brand to not only sustain, but emerge stronger post the pandemic.
The latest episode in the DWP BIZ EDGE Series welcomed renowned wedding industry educator and founder of Terrica Inc in USA, Terrica Skaggs, who spilled the beans and shared her expertise on ‘Top Tips to Diversify your Wedding Business’. If you joined us for the session you experienced the energy and zeal with which Terrica presented, and the practical insights she shared that left the entire audience in awe! If you missed it, here is a quick recap of some of the important points you need to make note of in current times.
Target Client Profile
As a wedding professional you would need to firstly decide who your ideal couple is and tailor your services according to their profile, and simultaneously would need to ensure that the client understands who YOU are as well!
When attracting a potential new client, it is important to understand who you are going after. You need to think about the personality of the client, are they edgy, are they whimsical, are they glamorous? You would also need to think about their planning style, and whether or not you would be able to meet their expectations!
TERRICA SAYS: “You want to make sure whoever is hiring you resonates with your brand, they appreciate your values and they understand you don’t have to be micromanaged”
Using Social Media
With technological and digital advancements, the world is now at your fingertips! Within the comfort of your workspace you can connect with brides & grooms at the click of a button, and couples too being amazingly tech-savvy today consider social media as their go-to resource to research, compare and decide on their preferred wedding planner and vendor. As a wedding business owner it is essential for you to determine how you would use social media to your advantage.
Terrica gives away her secrets to make social media the best marketing tool for attracting and interacting new clients:
One: Finding the Golden Hour to post when you’d get maximum interactions
Two: Going Live and interacting with your audience in real-time
Three: Be a part of the clients’ conversations by following hashtags
Four: Be the conversation by asking questions and creating engagement through your posts
TERRICA SAYS: “Don’t use social media to just promote yourself, use your posts to help, inform, inspire, motivate, entertain or connect. People want to talk to someone they like and whom they can interact with, and this will be the key for marketing through social media”
Relationship With Other Wedding Pros
The industry as we know has hit a rough patch. Wedding professionals across the globe have been impacted. In such scenarios, we are ‘all for one and one for all’ hence we would need to not only help ourselves but help each other. Reach out to your trusted vendors and help them, or collaborate with new vendors and support each other. You can leverage each other’s expertise to cross promote and book! We are in this together and in these unprecedented times need to remember to put collaboration over competition.
TERRICA SAYS: “You need to build relationships with other wedding professionals and this will be a key factor. Because we have all been struck and can help each other if we stand together”
Unique Service Offerings
The industry as we know has hit a rough patch. Wedding professionals across the globe have been impacted. In such scenarios, we are ‘all for one and one for all’ hence we would need to not only help ourselves but help each other. Reach out to your trusted vendors and help them, or collaborate with new vendors and support each other. You can leverage each other’s expertise to cross promote and book! We are in this together and in these unprecedented times need to remember to put collaboration over competition.
TERRICA SAYS: “You need to build relationships with other wedding professionals and this will be a key factor. Because we have all been struck and can help each other if we stand together”
Hang in there, it’s a phase and will get over soon!
Feature Image Credit: @cocktailterrica
