-A 10-piece collection marrying the enigmatic elegance with signature AMATO power-
Launched in 2002 UAE, Amato, which means ‘beloved’ in Italian, is the brainchild of the much-awarded creative designer Furne One, who partnered with textile expert Rashid Ali, to build this Avant Garde label. From the very first collection, Amato touched a chord with the region’s fashion elite. Inviting UAE’s beautiful women to a style renaissance, Amato broke the glass ceiling through a symphony of style and creativity. Words like ‘inspiring, intriguing and innovative’ are only a few of the compliments showered by Amato’s discerning clientele on Creative Director Furne One.With an inherent passion for couture, Furne fearlessly shows out-of-the-box, unconventional yet outstandingly chic collections. Not a trend follower, he uses his fabric as a canvas for creating ensembles that are not only fashionable but artistic as well.
Critically acclaimed fashion brand Amato has unveiled his latest limited edition 10-piece bridal collection titled ‘HOLY KNIGHT’ on 6th October at a widely applauded show at Waterfront Hotel Cebu. Furne Amato’s 2019 limited edition bridal collection for Amato was an ode to womanhood and its milestones, emotions and battles: “Warrior Princesses, Armour of Strength, The Risks of Passion and Pure Vulnerability”, explains the Dubai-based designer. The main show of Weddings at Waterfront, Furne Amato’s creations were set against a clean black landscape partially decorated with white blooms at the backdrop.
True to style, the collection was at once fierce and delicate, deftly employing the house’s characteristic sharp tailoring and haunting elegance to dramatic effect. This season, pagan references, medieval silhouettes, dense ruffles, and pearl embroideries came together in a provocative, but empowering way, highlighting both the strength of women and the importance of vulnerability and emotion. Take the jute sack pieces used as dresses train, inspired by a medieval bride which were matched with knitted lace dresses: hard and soft in perfect matrimony.
Here, Furne Amato shares a rare insight into of one of his favourite looks of the season and reveals the couture levels of craftsmanship that went into it.
On The Mood Board
Furne Amato was inspired by the 18th-century medieval-style renaissance princesses. The portraits of women featured on the limited edition bridal collection 2019 mood board and atmospheric techniques inspired the approach and design of the dresses which became the basis of the collection.
The Fitting Process
Taking up to three months, the fitting process is exacting work. The intricate creative process begins in Dubai, where embroideries are pinned and fitted perfectly to the dress toile. Then hand-crafted and hand sewn and fitted in the Dubai atelier ahead of the show.
The Complete Look
The overly puffed shoulder with ruffles and laced neckline and full skirt with front slit accented with DIAGOLD jewels takes to open the runway show.
This limited edition bridal collection is available at AMATO Couture Atelier, Dubai Design District.
The Vision Behind Amato
Amato is UAE’s first global designer brand that has earned itself an international cult following – from royalty to international celebrities – super-model Heidi Klum and Tyra Banks to singing sensations such as Beyonce, Katy Perry, Lady Gaga Jennifer Lopez, Nicki Minaj, Shakira, Nicole Scherzinger and Jessie J. are all loyal patrons of the paradigmatic couture house.
In keeping with couture traditions, Amato textures its own fabrics, fashioning lavish materials, detained with rare embellishment techniques. Using signature cuts, Amato has a visual directory that goes from romantic Shakespearean tales of a different era to the sensual styling of Mata Hari meeting modern Space Sirens – their creative team seeks to push the style envelope. “We want to create a visual and sensory experience for our clientele,” Rashid and Furne explain.
Reflecting this aspect of the label, it consistently pushes parameters, evolving from being a Dubai-based label into a global one. Working the fashion week circuit in Los Angeles, New York, Dubai, London, Miami and several other events around the world, Amato has been winning accolades for every presentation.
