Standard economic practices have become upended, so the way businesses market is going through a metamorphosis of sorts. Due to the increase in time consumers are spending online, social media has become one of the strongest marketing tools at a business’s disposal especially in the world of weddings. People engage with content more, watch more ad videos instead of skipping, commenting on social posts, and interact with brands. They have questions on products and services that they are interested in and make plans to purchase when things get better. So it is clear that we need to tap right into the world of digital media now more than ever and use this to your advantage.
To help your business take advantage of these opportunities, we’ve collected a few tips on how to use social media in marketing, Michelle Yuan, Founder of Asia Wedding Network from Hong Kong shared these 5 tips on how to use digital media to your advantage during these unprecedented times in our 4th episode of DWP Biz Edge Series.
Social Media
Do an in-depth audit of your social media in terms of what is working and what is not. Analyze your past posts, how they performed, and check the insights. See what competitors are doing and tweak your social media strategy accordingly. It’s not necessary to do everything that others are doing. Define your distinct media goals and work accordingly. What’s your goal? Is it to get more likes, more leads? Now is the right time to try different social media platforms if you haven’t like Tiktok, Pinterest, etc. Vendors and venues should go for more chatting platforms for clients to reach out to them more directly. Today’s wedding industry is so globalized that it is important to be on more and more social media platforms.
SEO Optimization
SEO meaning involves making certain changes to your website design and content that makes your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page. This can help you to get from zero to the top.
There are tons of factors that help in the optimization. For wedding websites particularly, check out these points for better optimization.
* The website should be fast. It shouldn’t be jacked by heavy photos or videos
* Good user experience – Easy to navigate, responsive mobile design
* Website should have clearly defined title tag, header tag, description, backlinks, internal linkings
* Use relevant keywords to increase the website traffic organically.
* Put up more content in forms of blogs.
* Don’t do excessive keyword stuffing, have a natural balance.
Local SEO
This will help you to be found locally, get more local business, especially in your area. Think about more local keywords. Think about keywords you want to get known for. Put yourself up for local directories, third-party search directories. If you are already set up for these, make sure you are ranking for the right keywords otherwise it takes away your business.
Search Engine Marketing & Pay Per Click
At times like these, you don’t want to spend too much money on paid marketing, but on another note, advertising would cost less now since no one wants to put money there. It would be beneficial to get in on lower-cost keywords. Test for paid ads on different channels like Google, YouTube, Bing, etc.
Email Marketing
This is the best value for money right now as it doesn’t cost much. Unlike social media where you have to wait for the clients to find you, you can directly land in their inbox. Make sure your email and newsletter are optimized. The subscription box to put their email ids should be clearly visible on the website. Do AB testing to know what works optimally. On the newsletter, there should be a clear call to action button.
The process of wedding planning is still alive. The traffic for wedding websites has not been lowered. Brides are using this time to get more inspiration. So it’s important to get featured on wedding websites and to be seen. Reach out to them for a feature. A lot of websites are offering a discounted price, make sure to utilize them. In the end, the relationship is all that matters. Nurture the ones that you have, create new ones, and make the best out of this time.
Feature Image Credit: @shutterstock
