In light of the launch of his new season evening wear on Ounass.com , we chat with Turkish designer Özgür Masur, whose couture creations have come to be synonymous with feminine elegance with a hint of bohemian nonchalance, since his first debut in 2008. His signature handcrafted embellishments adorning lavish textures of tonal hues, is what makes his creations a top favorite among Middle Eastern celebrities and VIPs. Here talks to us, exclusively, about his Middle Eastern roots and his undying love for travel and exploration…
You work with delicate fabrics. Striking embellishments is key in the 2018 couture collection. How did this collection come about? Could you tell us about your inspiration and process?
The land between the Far East and Pera is home to magical details both in terms of cultural diversity and its role in history. No matter how sophisticated or avant-garde their lives are, women always cherish luxurious detail. The world this collection creates is based on this sense of luxury in various cultures. The collection follows the story of a woman who sets off from Japan as a geisha; passes by locations such as China, India, Iran and Anatolia which, to me, are culturally rich; and spends the last years of her life in Pera.
What does the modern Middle Eastern bride want in her dress?
Right choice of fabric is the most essential element in a wedding dress. We adorn it with alternative forms through embellishments and fabrics. These details help her to find her inner journey, creating a dress perfect for that bride.
What is your process of working with a new client? What is the most inspiring thing about a woman that keeps you inspired season after season?
My priority is to try and understand my customers, and to listen to their dreams. I start working by trying to figure out the best interpretation of the women they wish to become. Every woman has her own story. I love looking at the big picture. It’s always inspiring to become an iconic woman who doesn’t adapt to the fashion world, but can create her own style.
Who has been the biggest influence on your design aesthetic?
Nature lies at the heart of my design aesthetic. Every form has such magical representations in nature that it’s redundant to make any changes to it.
What role does Turkey play in your understanding of aesthetics?
Our history is mesmerizing in every detail. The motifs, rich craftsmanship, and blend of different forms… I believe that this geography offers us a multidirectional way of thinking and sense of design, carrying you a step further in figuring out the mathematics of nature.
How important a role does travel play in your career?
New explorations always help me recharge my batteries. I see traveling as a way of self-renovation. The more cultures, people and nature I get to meet, the more I become. I integrate travel in my life nor as a break from work but as a part of my productive process.
Özgür Masur is available to shop at Ounass.com …
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