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Three Days of Magic: Inside the 11th Annual DWP Congress in Aqaba

The much-anticipated DWP Congress 2025 unfolded in the breathtaking coastal city of Aqaba, Jordan — a destination that effortlessly blends charm, culture, and coastal elegance. Nestled along the shimmering shores of the Red Sea, Aqaba offered a stunning backdrop where turquoise waters met golden sands, adding a touch of marine magic to the entire experience.

Organized by QnA International in partnership with the Aqaba Special Economic Zone Authority (ASEZA) and the Jordan Tourism Board, the event was held under the purview of His Excellency Shadi Ramzi Abd Al-Salam Al-Majali, Chief Commissioner of ASEZA, whose vision and leadership played a pivotal role in bringing this global celebration to Aqaba.

At the heart of the experience was the stunning Ayla Oasis, our Host Venue Partner, where innovation met inspiration. Attendees were welcomed in true luxury at the Hyatt Regency Aqaba, our official Hotel Host Partner, setting the tone for a week of insightful sessions, meaningful connections, and visionary conversations that promise to shape the future of weddings worldwide.

With deep appreciation, we acknowledge the unwavering support of our Media Partners—5 Star Weddings, Arabia Weddings, Bride Club ME, Bella Naija Weddings, and Zankyou Portugalwhose support helped illuminate the spirit of DWP Congress 2025. Their storytelling brought Aqaba’s charm and the congress’s vision to life across continents.

We also extend our heartfelt thanks to our Broadcast Partner, My Goodtimes, and our Official Videography & Photography Partner, P. Taufiq, for capturing the pulse of the event and sharing its most inspiring moments with audiences worldwide. Their contribution ensured that the magic of DWP resonated far beyond the Red Sea. A special note of gratitude also goes out to all the esteemed speakers and delegates whose insights, energy, and participation made the congress truly remarkable.

Airport Arrivals & Room Drops

From the moment attendees of the DWP Congress landed in Aqaba, they were enveloped in a warm and authentic Jordanian welcome. At the airport, guests were greeted with aromatic coffee, sweet dates, and Keffiyeh scarves specially designed by the Aqaba Special Economic Zone Authority (ASEZA) that added a cultural touch to the experience. Their journey to the Hyatt Regency Aqaba was made seamless by our trusted DMC partner, Kawar Travel & Tours. Upon arrival, the festive spirit continued with Dabke dancers who warmly welcomed everyone. There were trays of coffee and dates, setting the tone for an unforgettable stay. As guests entered their rooms, they discovered a beautifully arranged box of surprises that included olive oil, traditional sweets, and DWP embossed coconuts arranged by our Host Hotel Partner, Hyatt Regency Aqaba. The guests also received Dead Sea Skin Products and personalized sand bottles with their names engraved on them, all thanks to the incredible efforts of ASEZA. To add an element of excitement, attendees were also gifted artisanal room fresheners crafted from soap by our Gift Partner, Decoration One. To top it all off, each guest received a stunningly designed invite courtesy of our Stationery Partner, Nahhal Printing Group. These also included Pouches and card holders, beautifully crafted by our Gift Partner, SEP the Brand. While our Digital Invite Partner, RNM Design Studio, created a captivating social media experience that added an extra layer of excitement, it also set an elegant start to a truly immersive journey.

Welcome Cocktail   Beneath A Canopy Of Stars In Wadi Rum

Embracing the enchanting theme of Paradiso – The Celestial Desert, attendees at the DWP Congress were treated to an unforgettable evening brimming with surprises and cultural splendor. Thanks to the creative efforts of our Welcome Experience Partner, Jordan Heritage Revival Co., guests embarked on a mesmerizing sunset train ride through the awe-inspiring Wadi Rum desert, steeped in traditional Jordanian heritage. The journey offered not just breathtaking vistas but also moments of meaningful networking and immersive adventure. The evening culminated in a spectacular welcome reception at the stunning Sinam Resort, our esteemed Welcome Reception Venue Partner, where the grandeur of Jordanian hospitality left everyone spellbound.

The event commenced with a warm and gracious welcome from our Master of Ceremonies, Bassam Nader, setting the tone for an inspiring gathering. This was followed by a series of distinguished addresses, beginning with His Excellency Shadi Ramzi Abd Al-Salam Al-Majali, Chief Commissioner of the Aqaba Special Economic Zone Authority. Attendees were then honored to hear from Hussian Tadros, General Manager of Kawar Tours, and Salwa Al-Barghouthi, Founder of Sinam Resorts. Adding to the excitement, DWP Cherished Members Mohomed Morani, Managing Director of Cineyug Group & The Dome, and Gideon Hermosa, International Event Designer of House Of Hermosa, shared their insights and enthusiasm, making the opening moments truly unforgettable.

Under a dazzling canopy of stars, the Welcome Reception at the 11th Annual DWP Congress unfolded in spectacular fashion, captivating guests with breathtaking decor and immersive experiences that set the tone for an unforgettable evening. The celebration came alive with vibrant dance performances by our Entertainment Partner, Sho de Vida, and Local Entertainment Partner, Maher A.  Dababneh, adding rhythm and energy to the night & the delicious food served by our Welcome Reception Catering Partner, Romero Group. 

Day 1 Of The Conference: 8th October 2025  

Following a dreamy first day filled with unforgettable moments and a dazzling welcome cocktail, the conference officially kicked off in style. The ballroom, transformed into a stunning venue by our exceptional Conference AV Partner, 969 Event Organizer, Conference Floral Partner Fifth Flower, and Conference & Gala Dinner Furniture Partner, The Source Events, set the perfect tone for the day. The décor also included beautifully crafted journals placed on each table, thoughtfully designed by our talented Stationery Partner, Nahhal Printing Group. Attendees were welcomed with a vibrant and entertaining performance by Maher Dababneh, followed by an inspiring address by His Excellency Shadi Ramzi Abd Al-Salam Al-Majali, Chief Commissioner of the Aqaba Special Economic Zone Authority (ASEZA), followed by Dr. Abed Al Razzaq Arabiyat, Managing Director of Jordan Tourism Board (JTB), and Mr. Sidh NC, Director of QnA International, marking the beginning of what promises to be an extraordinary journey at the DWP Congress.

Following a series of inspiring talks, the spotlight turned to Coral Santoro, the legendary digital influencer from Argentina, who delivered the highly anticipated opening keynote. With her signature charisma and depth, Santoro shared powerful insights on cultivating resilient, visionary leadership in times of uncertainty. Her session emphasized the importance of adaptability, purpose-driven strategy, and bold decision-making—offering attendees a compelling roadmap for thriving amid disruption.

Julian Posner of Banana Split, UK—renowned for orchestrating Sofia Richie’s iconic wedding—took the stage following an electrifying opening keynote at DWP. In a stirring address, he challenged the industry to look beyond fleeting trends and social media spectacles, asking: What does it truly mean to craft a wedding that transcends time? Posner urged planners to rediscover the soul of celebration, where elegance, emotion, and human connection form the foundation of events that leave a lasting legacy.

Following Julian Posner’s compelling presentation, Terrica took the stage with an unapologetically bold and empowering session that resonated deeply with wedding professionals, luxury creators, and service entrepreneurs. Her message was clear and powerful: we are not meant to settle, but to rise, refine, and reign. Speaking with conviction and clarity, she unpacked the real difference between a proposal that gets read and one that gets signed.

The conference continued with an inspiring session led by Salaam Malki, who invited attendees to explore a vital element in crafting unforgettable celebrations: the destination. Her presentation spotlighted Aqaba, a place where ancient excellence meets timeless elegance. From its rich heritage to its breathtaking landscapes, Aqaba offers more than beauty—it offers permanence. Salaam Malki emphasized how Aqaba’s majestic spirit serves as a muse for designing weddings and events that transcend the ordinary, transforming moments into memories that last forever.

After an inspiring session with Salaam Malki, guests enjoyed a rather engaging panel discussion amongst world-renowned planners- Mohammad Al Azab, Ayla Jordan, Precious The Planner, Richard Simmons & Ziad Raphael Nassar. The panel was chaired by the legendary Joanne Gregoli and focused on challenging yourself to move beyond borders, physical and emotional, and embracing a new age of destination celebrations. The panel explored how each wedding becomes a delicate orchestration of elemental forces: Earth, representing the grounding partnerships that build trust; Fire, the burning passion to create something magical; Air, the breath of vision that uplifts teams and dreams; Ether, the intangible feeling of transcendence and meaning; and finally, the secret sixth element—Unity.

Following these insightful sessions, it’s time for the much-awaited Coffee and Networking break — a cherished interlude where attendees can unwind, recharge, and engage in meaningful conversations.

The first day of the conference concluded at the Atelier with a series of insightful masterclasses led by brilliant minds, including Sumant Jayakrishnan, Beth Helmstetter, Ashley Powell, and Sasha Mekhedova. Covering themes from sustainability and AI to influence and legacy, each session offered a fresh perspective on creativity and purpose.

A Dazzling Gala Night At Ayla Golf Course

Following an inspiring and knowledge-filled day at the conference, attendees were treated to an unforgettable evening at the dazzling Gala Night. Set against the breathtaking backdrop of Ayla Golf, the event unfolded like a dream—an exquisite celebration of connection, culture, and creativity.

The magic of the evening was brought to life by our Gala Dinner and Closing Event Partner, MY Event Design, led by the visionary mother-daughter duo Majeda Kassir Bisharat and Sewar Bisharat. Their impeccable taste and artistic flair transformed the venue into a radiant oasis of elegance and wonder. Every detail was thoughtfully curated, embracing a jewel-toned palette, sparkling accents, and rich textures that paid homage to the region’s desert minerals and artisanal craftsmanship.

The evening featured inspiring speeches by Majeda and Sewar Bisharat, followed by an insightful session with Sirin Masri, Executive Creative Director at Ayla Oasis Development Company.

Guests were treated to a dazzling evening of celebration and recognition at this year’s prestigious DWP Insider Powerlist Gala Night. The event not only honored the distinguished individuals featured in the Powerlist but also spotlighted some of the world’s most renowned destination wedding photographers, who were awarded for their exceptional contributions to the industry. It was a night of glamour, inspiration, and heartfelt appreciation for creative excellence.

The visual storytelling of the night was masterfully captured by our Gala Dinner Visual Partner, Andrei Visuals, whose cinematic lens added depth and emotion to every moment. Behind the scenes, The Staging Crew, our Gala Dinner Production Partner, orchestrated a flawless production that elevated the entire experience with precision and creativity. Adding the final touch of sophistication and style, our Makeup and Hairstyling Partners, Faris & Hamzeh Alzagha from Aqaba, ensured that every presenter and performer looked absolutely flawless, perfectly complementing the night’s glamour and grandeur. The night came to an end with remarkable and entertaining performances by our Entertainment Partner, Show De Vida. The attendees were seen trying out breathtaking headpieces curated by our Bridal Accessories Gift Partner, La Mariée Headpieces and Accessories. Along with a night of glamour and fun, guests also enjoyed the perfume bar set up by our Fragrance Partner, Les Bonbons.

Conference   Day 2: 9th October 2025

After the second day of the Congress ended with a bang, it’s time for Day 3. The day began with the Registrations, Networking, and Welcome Refreshments, followed by Morning Raffles & Networking at the Regency Ballroom. After these engaging sessions, it’s time for an enlightening session with Daniel Langer. This session focused on the visionary 4E Framework. These include Emotion, Experience, Engagement, and Exclusivity, the new pillars of refined celebration. From scent to sound, taste to tactile, and sight to something deeper.

In a heartfelt session led by Nikki Khan, attendees were invited to reconnect with the deeper purpose behind their craft as wedding planners. The transformative experience explored how mindful awareness and emotional intuition could elevate event planning into a soulful art form. From tuning into one’s inner space to designing from the inside out, Nikki guided planners to embrace emotion, energy, and storytelling as the true foundations of meaningful, intentional design.

Following Nikki Khan’s inspiring session,  Kevin Lee takes the stage to challenge the industry’s comfort zones. In his talk, A Time Traveler’s Playbook for Experience Design, Kevin invites planners, venues, destinations, and suppliers to rethink the emotional architecture of luxury events. He questions everyone about the outdated traditions they are clinging to and what bold opportunities they are overlooking. Through his session, he encouraged everyone to break rules that no longer serve.

The next session had the legendary Vandana Mohan, who talked about how weddings are evolving into deeply personalized, emotionally resonant experiences that blend authenticity with digital storytelling. From the altar to the after-party, it highlights how every moment can be curated to reflect the couple’s unique love story—capturing the “light within love” and transforming it into a legacy that lives on in digital eternity.

After these insightful sessions, it’s time for the much-awaited Innovation Pod. Led by the brilliant minds- Kaival Patel, Christina Holt, Aseel Ansari & Ghada Blanco. These sessions explore the art of luxury destination weddings through multicultural storytelling, seamless client journeys, and regal aesthetics, while also addressing succession planning for enduring legacies and leadership transitions. From transforming local landscapes into global love stories to crafting royal bridal experiences and operational excellence, each talk offers insights into building emotionally intelligent, culturally rich, and future-ready wedding brands.

The conference concluded with a coffee break, structured B2B meetings, and a series of raffles to mark the closing moments.

Closing Cocktail Reception   At Mama Gaia

After a day brimming with inspiring insights, attendees made their way to the enchanting setting of Mama Gaia for a spectacular finale. The closing cocktail reception embraced the bold spirit of a Disco Bedouin party, seamlessly blending the timeless soul of the desert with the electric energy of the coast. Thanks to the visionary creativity of our Closing Cocktail and Gala Dinner Partner, MY Event Design, the venue dazzled with shimmering disco balls, elegant touches, and even camels, creating an unforgettable atmosphere. And let’s not forget our Bartending Partner, Bar Shivoo, for making the event unforgettable, be it the Welcome Reception, the Gala Dinner, or the Closing cocktail. The evening came alive with captivating performances by our Entertainment Partner, Show De Vida, ensuring a night of celebration, connection, and pure magic. Following a glamorous night at the closing cocktail, the attendees were in for a small surprise. As they arrived in their rooms, they received a perfume, thoughtfully curated by our Fragrance Partner, Les Bonbons.

As the final notes of celebration faded and the Red Sea shimmered under the Jordanian sun, the DWP Congress 2025 came to a close — not as an ending, but as a beautiful new beginning for the global wedding industry. From the warm Jordanian hospitality that greeted every guest to the inspiring sessions, breathtaking venues, and unforgettable evenings under the stars, Aqaba truly became a symbol of unity, creativity, and cultural brilliance.

This year’s congress wasn’t just about luxury—it was about legacy. It celebrated visionaries who continue to push the boundaries of destination weddings, embraced innovation rooted in tradition, and inspired a renewed sense of purpose among industry leaders.

As we look ahead to the next chapter of the DWP journey, one thing remains certain: the connections made, the ideas shared, and the memories created in Aqaba will continue to shape the future of weddings around the world. Until we meet again at the next destination, stay tuned for exciting updates and follow us on Instagram @dwp_congress  for more.