Zurich’s urban retreat, Atlantis by Giardino is home to luxury watchmaker Hublot’s first-ever eponymous suite— The Hublot 107, that brings together the best of modern advancements rooted in glamour and opulence.
The brand of Hublot has been a pioneer in horology and has always strived to reach out to modern innovation while merging new developments with the traditional integrity since their debut in 1980. They first illustrated their unique approach to watchmaking by making and selling watches in gold cases and a rubber strap, which became an emblem of the brand.
In their new direction known as ‘The Art of Fusion’, the brand extended its interests to creating a technologically advanced space boasting the essence its luxury lifestyle. Designed by Swiss company Studioforma, cushioned at the foot of the Üetliberg, the Giardino Hotel Group opened its new 5 star superior hotel in Zürich at the beginning of December 2017 which now features the brand-new concept suite designed by Hublot. The juxtaposition of urban luxury against the breathtaking natural backdrop of Zürich’s is parallel to the foundation of the brand, and is now open to the world. The stylish suite spans over 68 sqm and revives the theme of watches with its unusual design.
The embodiment of ‘The Art of Fusion’ can be found throughout the suite with its architectural layout featuring lavish fittings and textures to reflect the signature look and feel of Hublot watch boutiques. The suite is furnished with a sublime elegance reflected in the smallest details. A refined combination of grey and black tones, the use of polished aluminium and black smoked mirror panels, alongside walls hung with grey velvet —all work perfectly together to encapsulate the chic, seductive lifestyle characterized by the brand. The suite hosts state-of-the-art technology including an innovative installation of a chronograph chandelier with rainbow coloured LED lighting system resembling an exploded view of the Hublot Unico chronograph. Eye-catching contemporary Big Bang pop-art canvas screens in striking neon colours are distributed across a number of walls.
“This collaboration with the Giardino Group is Hublot’s first-everwith a hotelier. We’re are incredibly proud and honoured to partner with this exceptional watch brand. Our guests now have the opportunity to fully immerse themselves in Hublot’s world,” says Philippe Frutiger, CEO of the Giardino Group.
