“A great leader’s courage to fulfill his vision comes from passion, not position.” — John C. Maxwell.
We know that the past year or so has not been a favorite of ours. But that hasn’t stopped us from doing what we love, has it? Despite the blow received by the events industry, we’ve learned to get innovative with solutions and adapt to the pandemic situation. One such company to achieve this and conquer the ‘new normal’ world is Amuse Events.
As they say, you can do anything if you have the passion, the drive, the focus, and the support, and that’s what the story of Vassilis Mentzelopoulos, Managing Director of Amuse, is. Despite a strong academic background in construction engineering, ever since he was young, Vassilis discovered that his true passion lies in entertainment and events. He kicked off his career as a DJ in some of the prestigious clubs in Athens and Mykonos, along with working on multiple large-scale construction and development projects, allowing him to excel in the entertainment industry as an Events Architect with his uniquely combined skills.
We got in touch with this dynamic event industry veteran who is also producing and designing the DWP Congress Gala for this year in Rhodes this November to share his insights on keeping spirits up and finding ways to emerge successfully in these new times. Read on to see what he has to say on positive outlooks, emerging trends, and of course, the much-awaited DWP Gala in Greece. This year, the event takes place live and in-person at Rhodes Island in Greece, hosted at the prestigious Mitsis Alila Resort and Spa.
Exciting Times Ahead At The DWP Gala
We believe this is going to be a memorable experience, something the attendees will be left spellbound with! The DWP Congress is an event that the destination wedding industry looks forward to every year, where many luxury wedding experts and vendors meet, and the destination it’s hosted in showcases the best it has to offer! To further build onto the excitement without giving away too much, Amuse has planned a “secret” pre-show inspired by the history of Rhodes Island and Greek mythology to create an intriguing love story with state-of-the-art technology. The rest will be unveiled at the Gala… and we promise a once-in-a-lifetime experience to inspire planners and wedding vendors to host their future events in Greece.
C-ing Trends: Clients & Content
Content is king! Constantly giving importance to client requirements and creating the right content, Vassilis says that this trend is followed (and should be so) not only in Greece but world-over. Especially now more than ever, when it’s the only way to increase engagement and make the audience feel involved without the element of physical contact. Another aspect Mr. Mentzelopoulos stresses is putting people first. Whether it’s clients, stakeholders, or employees, this thinking has played a significant role in their success, directly impacting how their ideas and brand are portrayed. In this way, Vassilis and his team can always engage people to feel and think better, staying true to their company philosophy “feel, then think.”
An Amusing Concept & A New Way To (Re)Connect
Ever heard of the term ‘Event Gamification?’ Well, the Amuse team have mastered the art of running online events way before the COVID-19 pandemic. After creating wonders with live events, Amuse has taken on virtual platforms, designing an online world for the audience to engage in. Via social media and the internet, Amuse’s digital application design breaks physical barriers so people can enjoy a different kind of interactive experience. A fun concept titled ‘Locked, But Not Down’ dedicated to weekly online parties also keeps the connections strong and positive vibes high throughout the trying times. Taking advantage of technology in this way, they have been able to face any challenges faced. But of course, we can’t wait to bring back live events in full swing again.
Overcoming Obstacles & Preparing For Uncertainties
The digital platform has certainly been a major benefit today. With the main priority being our health and safety, the beginning of virtual and hybrid events has certainly been undeniable. Being familiar with online events already, Amuse’s team has become quite the pros at utilizing the digital stage to work their magic and keep clients engaged. Now, they have adapted to bring together online and in-person audiences, nurturing a hybrid environment where they can enjoy a unique experience while following the safety guidelines. Their strong background in TV production and digital tools helped them achieve this well in comparison to other companies. Through broadcast stories, the Amuse Events team was able to pull off smooth events combining a small number of participants on set and audience present online.
A Blessing In Disguise – Looking At The Brighter Side Of Things
“We’ve currently come to realize that this new reality is here to stay and that even when COVID-19 disappears completely, many of the changes that were brought into our everyday lives will stick around.” The lockdown surely impacted the events industry, forcing companies to find new and creative ways to stay afloat. With the social distancing protocols in place, it wasn’t easy for any of us to keep up with client needs but Amuse found a way to do it! The event planners managed to transport their activities to a digital environment, which opened up the opportunity to include more attendees than ever before. This new hybrid model for large-scale events presents itself as a major boon that we see sticking on in the long run. The company’s ‘Content First’ approach serves as the ultimate strategy to maintain its success in the industry. So continuing hybrid events is something to look forward to, now and in the future.
Feel, Then Think
Founded in 2001, Amuse Event Management is passionately driven by their “feel, then think” motto, which has helped them provide high-quality services to their clients and audience. Their philosophy of approaching events as a medium to generate emotions and feelings has enabled the team to deliver tailor-made experiences to each of their clients. Their Amuse Bespoke projects cater to weddings and special events, planning and celebrating with timeless elegance. Epitomizing sophistication and luxury unmatched, their team of expert planners are ever-ready to entertain you with the best in the business for an unforgettable time.
Gear Up To Experience One Of The Biggest Parties This Year!
If you’re looking forward to joining the industry’s top players, experiencing a modern style of storytelling, and being part of a memorable event on the beautiful Greek island, click here to find out more. You can also become a Premium Member of DWP Insider here.
FOLLOW THEM AND GET READY TO EXPERIENCE ONE OF THE FINEST GALAS OF DWP THIS NOVEMBER!
Websites:
AMUSE: amuse.gr
AMUSE BESPOKE: amusebespoke.com
Instagram:
AMUSE: @amusecompany
AMUSE BESPOKE: @amuse.bespoke
Facebook:
AMUSE: @amusecompany
AMUSE BESPOKE: @amuse.bespoke
LinkedIn:
AMUSE: @vassilismentzelopoulos
All images provided by Amuse Events
